Doug Bell Joins as Vice President of Sales, Roy Saar Appointed Vice President of International Sales

DENVER, Colorado, January 7, 2004 — Sphera Corporation, the leading global provider of Web hosting automation and management software, today announced that it has expanded its management team and moved its corporate headquarters to Denver, Colorado. In the coming months, Sphera will continue to leverage recent funding to support and build its infrastructure in high-potential markets, strengthen its technology portfolio, increase sales and marketing initiatives and increase support for its global customers.



Doug Bell, a 25-year veteran of telecommunications and technology sales, joins Sphera as Vice President of Sales in the Americas. Previously, Bell held senior positions at Teletech Holdings, Qwest Cyber Solutions, US West !nterprise Networking Services, and Objective Systems Integrators. At Teletech Holdings Bell was instrumental in acquiring significant revenues from key players in the telecom and cable industries. At Qwest Cyber Solutions, Bell, a founding member of the company, held the position of Vice President of Sales, growing the company’s revenue from zero to $140 million dollars before the company was sold to Corio. Earlier in his career, Bell honed his technical and sales skills in positions at companies such as Paradyne Networks, Teledyne Corporation and Pacific Bell.



Roy Saar, a founding member of Sphera since 1998, has been appointed Vice President of International Sales. Saar had held a number of key roles in the company in marketing, operations, product management and sales since its inception. Prior to founding Sphera, Saar oversaw sales and marketing in Israel for R.J. Reynolds, driving revenue to $25 million dollars. Saar is a graduate of Tel Aviv University and the Wharton-Recanati International Marketing Partnership, a unique collaboration between the Leon Recanati Graduate School of Business Administration, at Tel Aviv University and the Wharton School of the University of Pennsylvania.



“Both Doug and Roy are highly skilled sales professionals with extensive experience in the Web hosting and telecommunications space. Their expertise and management experience are an asset to the team,” said Michael Gold, CEO of Sphera. “As we extend our market reach and pursue broad opportunities with large hosting providers and telecommunications companies, Doug and Roy will be instrumental in the growth and continued success of Sphera.”



Both executives will report to CEO Michael Gold while helping the company grow and expand its client roster. Doug Bell will join Michael Gold in the company’s new headquarters in Denver. Roy Saar will be co-located in Sphera’s offices in Tel Aviv, Israel and London.





About Sphera:

Sphera Corporation is a global leader in Web hosting automation and management software. Sphera provides value to over 100 hosting providers and their resellers through service differentiation, increased operational efficiencies, enhanced customer satisfaction and increased profitability. Sphera's HostingBusiness Suite™, which includes HostingDirector® and ResellerDirector™, delivers immediate ROI by generating new revenue opportunities, slashing costs and winning customer loyalty. Headquartered in Denver, with offices in Boston, London, Tokyo, and Tel Aviv, Israel, Sphera is backed by well-established global venture capital firms including JVP, TLcom Capital Partners, Gemini Israel Funds, Vision Capital and Bank of America. For more information, visit www.sphera.com, or call 1-866-SPHERA-1.





Media Contacts:

Robin Hodus

Sphera Corporation

617-614-1800

rhodus@sphera.com


Sandra Fathi

Affect Strategies for Sphera

212-398-9680 x141

sandra@affectstrategies.com

For more information: http://www.sphera.com