LOS ANGELES, Jul 30, 2003 /PRNewswire via COMTEX/ -- Globat, LLC, a leading Los Angeles- based Web hosting provider, today announced that it has retained the services of innovative strategic intelligence agency, The Sausalito Group, to give it an industry-leading insight into the wants and needs of its customers and staff.

The Sausalito Group's unique techniques break beyond traditional customer relationship management (CRM) barriers in studying and surveying existing clients, potential clients, and Globat staff, to assess variations in perceived service levels, attitudes, and expectations.

"There are no differences between customer relationships and human relationships," stressed The Sausalito Group's founder, John F. Williams. "Most businesses have a gap between how they perceive themselves and how they are perceived by their customers. Globat wants to 'change the conversation' it has with customers, prospects and employees to be focused on understanding the 'values and beliefs' they each hold and developing strategies and service delivery around these."

"The experiences of our staff and customers are paramount in defining Globat's future. We try to create a motivational and creative working environment that makes it fun to be productive, and with The Sausalito Group's unique techniques assisting companies like E*TRADE and Visa, I'm confident Globat can jump to a whole new level," said Globat's CEO, Ben R. Neumann.

About Globat,LLC

Globat, LLC ( http://www.globat.com ) offers affordable, quality Web hosting solutions for over 25,000 customers worldwide. Globat's founder Ben Neumann was a pioneer of the low-cost Web hosting industry in 1995 when he founded Internet Communications, which he sold to Interliant in 1998 and is today owned by Interland. The company is privately held and headquartered in Los Angeles, California.

About The Sausalito Group

The Sausalito Group ( http://www.tsgs.com ) is a strategic intelligence agency, and developer of proprietary methodologies and technologies giving companies deeper insights into the motivations and desires of customers, employees and prospects. Combining both qualitative and quantitative methodologies that help increase satisfaction, their processes build customer loyalty and create a sustainable competitive advantage. The group has worked with NEC, J.P. Morgan Chase & Co, Philips, Palm, Visa, and the E*TRADE Group, and is currently working with France Telecom, Playmates Toys, and The Tom Peters Group.

SOURCE Globat, LLC

Peter Pergelides of Globat, LLC, +1-323-874-9000,
prdept@globat.com ; or John F. Williams of The Sausalito Group,
+1-415-332-3333, john@tsgs.com

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